Services
Strategy Creative concepting Video production Media strategy PR strategy Social campaigningMore information
acties14k.cruyff-foundation.org"If you can do something for someone else, you should do it"
"If you can do something for someone else, you should do it," Johan Cruyff once said. One way we honor this is through the Cruyff Legacy 14K. This unique 5 or 14-kilometer running or walking route through Amsterdam starts and finishes at the Johan Cruyff ArenA. Participants aim to raise as much money as possible for the Johan Cruyff Foundation.
Each year, we are responsible for the promotion campaign, the storyline of the event, and the introduction of the shirt. The Cruyff Legacy 14K has grown into an event with 6,600 participants and a total fundraising amount of €667,149 (2024).
