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cruyffstreetleague.nlA birthday gift to the youth of Amsterdam
The Cruyff Street League is a birthday gift to the youth of Amsterdam, celebrating the city's 750th anniversary. This street football tournament is organized and made possible by the Johan Cruyff Foundation in collaboration with the City of Amsterdam, Rabobank, GASSAN, and De Telegraaf. The return of the Cruyff Street League revives a sporting tradition that unites young people from all neighborhoods of Amsterdam.
In collaboration with the Cruyff Foundation and the City of Amsterdam, we developed the event's name and visual identity. As a strategic partner, we are involved in all aspects of marketing and communication.
