Johan Cruijff ArenA

The Johan Cruijff ArenA is the largest stadium in the Netherlands and the home of Ajax and the Dutch national team. As one of the most forward-thinking stadiums in the world, it strives to make a difference both inside and outside the venue in the fields of innovation, sustainability, and social impact.

As a multifunctional stadium, the Johan Cruijff ArenA aims to provide the best possible experience for visitors attending football matches, concerts, and corporate events, both in-person and within its digital environment.

For Dutch national team matches, the Johan Cruijff ArenA has a commercial stake due to its responsibility for part of the ticket sales. This created a need for structure in both organic and paid campaigns around the matches, as well as engaging content during periods when the national team is not in action.