Since January 2024, Lease a Bike has been the title sponsor of cycling team Team Visma | Lease a Bike. The international reach of the world’s best cycling team enables Lease a Bike to promote its mission—to inspire everyone to get on a bike—in the Netherlands, Belgium, Germany, Austria, Sweden, and the United States.
Lease a Bike focuses on employers and aims to help every employee and self-employed professional find their dream bike. To support this, we developed the overarching theme Join the Ride, presenting cycling as more than just a mode of transport. Cycling is a way of life that promotes health, sustainability, freedom, and joy. Join the Ride is an invitation to become part of this movement.
This theme serves as the foundation for all sponsorship activities. For instance, we offered (potential) customers the unique chance to win one of the Lease a Bike logo spots on the Team Visma | Lease a Bike jersey (Part of the Tour de France), making them part of the Tour de France. We also joined international bike-to-work days to encourage colleagues to ride together on those special occasions.
