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Missie H2

Client case

In the Netherlands, we have a unique opportunity to make ‘Nederland Waterstofland’ a reality together. Through Missie H2, a partner of TeamNL, eight companies from the hydrogen sector have joined forces to introduce the Netherlands to the possibilities of hydrogen, harnessing the power of Olympic and Paralympic sports.

Missie H2 has chosen a partnership with TeamNL and collaborations with hydrogen ambassadors Marit Bouwmeester, Melvin Twellaar, Stef Broenink, Corné de Koning, the KNRB, and the Watersportverbond. Top athletes understand better than anyone that making the right strategic choices today is essential to fulfilling promises and maximizing performance in the future.

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The Olympic Games are not just a stage for athletic excellence. During the Paris Olympics, the Netherlands also showcased its progress in hydrogen development, reinforcing its commitment to climate goals.  

In the video series 'Die andere reis naar Parijs' (The Other Journey to Paris), host and former Olympic champion Ranomi Kromowidjojo explores the evolving Dutch hydrogen economy. Industry pioneers reveal why hydrogen is a game-changer, where we stand in our mission to make the Netherlands a hydrogen leader, and the challenges ahead on the road to 2030. The 8-part series garnered 170,000 views, with an average watch time of 2 minutes and 36 seconds, and over 100,000 unique viewers.

Collaboration with:
TeamPlayers
Golazo Brands (formerly Triple Double)

Award: Grand Prix Content Marketing – B2B category (bronze)

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