Legends Never Fade

A social campaign where fans play a key role

On the occasion of the 50th anniversary of the Belgian Pro League, we developed the ‘Legends never fade’ campaign together with Sporthouse Group to celebrate the history and engage clubs and fans. With Alzheimer Liga Vlaanderen as our social partner, the collection of memories played an important role.

Through the Pro League 'Hall of Fame,' we honor the rich history of the competition and place the greatest legends on a pedestal. Clubs, media partners and fans all played a crucial role in this process. Every football fan had the chance to choose three favorite players from the 'pre-selection,' with the top 10 players being inducted into the exclusive Hall of Fame. This way, everyone could contribute to this unique tribute to the biggest names in Belgian professional football.

Every football fan was involved, had the chance to vote, and could win great prizes. This not only led to a significant influx of votes but also generated substantial media attention for the entire campaign.