Legends Never Fade

Social campaign where fans play a key role

To celebrate the 50th anniversary of the Belgian Pro League, we developed the ‘Legends Never Fade’ campaign together with Sporthouse Group, not only to honor the league’s history but also to engage clubs and fans. With Alzheimer Liga Vlaanderen as a social partner, the campaign focused heavily on reliving memories.

Through the Pro League ‘Hall of Fame’, we pay tribute to the rich history of the competition and elevate the greatest legends to their deserved pedestal. Clubs, media partners and fans played a crucial role in this process. Every football fan had the opportunity to choose their three favorite players from the 'pre-selection', with the top 10 players ultimately being inducted into the exclusive Hall of Fame. This allowed everyone to contribute to this unique homage to the biggest names in Belgian professional football.

Every football fan was involved, able to cast their vote, and had the chance to win exciting prizes. This resulted not only in a significant influx of votes but also garnered substantial media attention for the entire campaign.