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Lees meerApp pushes for injury-free running
Research shows that injuries are the main reason for more than 48 percent of runners to stop their running activities, making it by far the most common reason people quit the sport. In collaboration with Atletiekunie, we developed the Running Coach app to significantly reduce this percentage. The app provides personalized coaching and offers more than 100 training plans created by top coaches affiliated with the federation.
As a precursor to the app, we introduced running enthusiasts in the Netherlands to a conversational AI bot that delivers personalized guidance based on insights drawn from thousands of articles on hardlopen.nl. Within the first months after its launch, the bot facilitated over 25,000 conversations, underscoring the demand for personalized support among beginner runners. To meet this need further, the Running Coach app was developed. Alongside the hardlopen.nl platform - which we also developed - Atletiekunie now has an additional tool to share its wealth of knowledge with runners across the Netherlands, helping them take their first strides responsibly.
Through strategic sessions with Atletiekunie, we developed the future vision and business case for this product and handled the design, app development and marketing campaign to promote the app among beginner runners.
