The collaboration between On Your Marks and Team Visma | Lease a Bike is one of the longest-running partnerships at our agency. A period in which the team has achieved unprecedented results. Alongside the team’s sporting growth came commercial growth. Our role expanded from primarily a platform partner to becoming their dedicated sports marketing agency for strategic and creative work.
Team Visma | Lease a Bike is more than just a cycling team. It’s a team that showcases what happens when passion, collaboration and innovation come together. Not only on the road but also beyond, the team inspires others to push their limits and believe in the power of unity.
We work closely with Team Visma | Lease a Bike to tell this story. We support their marketing and sponsorship activities by developing strategic campaigns, executing creative concepts, designing and managing their platform and shop, and strengthening their visual identity. From fan activations to sponsorship campaigns, we translate the team’s values into impactful experiences that deepen their connection with their audience.
