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therenaissance.teamvismaleaseabike.comLimitless thinking
After two consecutive Tour victories, marked by boundless innovation and progress, Team Visma | Lease a Bike had once again to change their kit this year due to UCI regulations. The route from Florence to Nice, from the place where the seed of the Renaissance was planted to the land where it bloomed, served as the perfect source of inspiration for our design. Inspired by the iconic buildings and features of Florence, we created a bold jersey and a striking campaign style that perfectly captures the essence of the spirit of the Renaissance and the city of Florence.
Following the launch via a unique teaser and the spectacular campaign film, partners such as Cervélo, Nimbl, Giro, and Skoda joined the campaign by launching bikes, shoes, helmets, and team cars in the campaign style. This resulted not only in massive reach but also in record merchandise sales. As the cherry on top, we proved the spirit of limitless thinking with the launch of the world’s first Control Room in cycling.
